Vaccines have saved more human lives than any other medical invention in history. There is a lot of speculation around vaccines and finding credible resources can be challenging so we want to change the narrative and focus on facts.

Immunisation currently prevents 3.5 million to 5 million deaths every year and they are the most important thing we can do to protect ourselves and our children against ill health.

A 5C's model has been used to explain why people are hesitant about being vaccinated.

  1. Confidence: the person's trust in the vaccines efficacy and safety, the health services offering them and the policy makers deciding on their rollout.
  2. Complacency: whether or not the person considers the disease itself to be a serious risk to their health.
  3. Calculation: the individual's engagement in extensive information searching to weigh up the costs and benefits.
  4. Constraints (or convenience): how easy it is for the person in question to access the vaccine.
  5. Collective responsibility: the willingness to protect others from infection, through one's own vaccination.